Lirio Branding

Updating Lirio's branding and approach to self-representation started with identifying what Lirio was. Although Lirio services Health and Energy clients, Lirio itself is neither health nor energy - it's technology. And a pioneering leadership in technology, at that. I created an extended color palette, added dynamic typefaces with varying weights, strong typography and composition, and engaging KPIs and figures, to create a unique brand that can stand out in thought leadership and action. 

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