CIC Flex Loan

Creating this campaign and commercial was an absolute blast. I had the idea of customers being trapped in an Alice in Wonderland-type situation, falling down a never ending hole of bills, expenses, and little inconveniences - but bottoming out at a solution, the Flex Loan. With the loan essentially acting as a credit card, I thought it was important to show Sam with an endless supply of cash, but being careful and selecting only what he needs to help his current situation - an important reminder for consumers. 

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