U.S. Money Pawn
U.S. Money Pawn was a new venture for U.S. Money Shops. The idea was to be not just a pawn shop, but a Bass Pro-inspired hunting supplies store, that specialized in guns - gun repair, purchases, ammo, all in one place. Using the 2nd amendment as the basis for our theme, we chose red, white, and shades of blue as our color scheme, and bold white typography to emphasis how big and bold the store was. We created standees, outdoor signage, print collateral, floor talkers, and all manner of indoor signage.