Flex Loan

Creating this campaign and commercial was an absolute blast. I had the idea of customers being trapped in an Alice in Wonderland-type situation, falling down a never ending hole of bills, expenses, and little inconveniences - but bottoming out at a solution, the Flex Loan. With the loan essentially acting as a credit card, I thought it was important to show Sam with an endless supply of cash, but being careful and selecting only what he needs to help his current situation - an important reminder for consumers. 

Date: April 2016
Client: Check Into Cash
Role: Art Director